ModeLabs creates campaign-grade visuals and video for leading fashion, beauty, activewear and FMCG brands — human creative direction powering AI production. Demand for our work is growing fast, and we're expanding our production team with an additional AI Creative Producer to work alongside some of the leading creative minds in this space.

You'll join an established team that's already producing campaign work most studios can't match — and you'll be expected to raise the bar further. You'll take approved creative direction — mood, casting, styling, lighting, environment — and produce finished, client-ready assets within our proven production systems.

Responsibilities

Produce campaign imagery and video from creative briefs using AI generation tools, working within our established workflows and quality standards while bringing your own craft and ideas to the table. Maintain character, product and brand consistency across full asset sets, using our prompt libraries, model identities and environment systems — and help evolve them. Work from real product references to guarantee accuracy — legible packaging, correct proportions, true colour. Quality-control everything before it reaches a client: hands, type, logos, physics, continuity. Share techniques with the wider team and contribute to the ongoing upgrade of our production pipeline.

Why you'll love working with us

You'll learn from — and push — producers who are genuinely at the front of this field, working on real client campaigns for recognisable brands. Our workflows, prompt systems and quality standards have been refined across dozens of live campaigns, so you're stepping into a production engine that works, with the freedom to make it better. Your output goes straight into market, your techniques get shared and credited, and your creative input is expected, not tolerated.

Requirements

• Demonstrable skill with AI image and video generation tools (e.g. Midjourney, Flux, Higgsfield, Kling, Runway or equivalents) — a portfolio matters more than a CV.
• A trained visual eye: composition, lighting, styling, colour and retouch-level attention to detail. Photography, film or design background is a strong plus.
• Experience keeping consistency across asset sets — same model, same product, same world, shot to shot.
• Understanding of commercial content formats: PDP imagery, paid social ratios, campaign hero assets, short-form video.
• Comfortable working from real product references and matching them faithfully.
• A collaborative mindset — happy to work within shared systems, swap techniques and level up alongside the team.
• Fast, organised and self-directed — able to run multiple campaigns in parallel to deadline.
• Ruthless quality control. You catch the sixth finger before the client does.

What you'll do

• Generate campaign stills and video from brand briefs across our client roster, alongside our existing production team.
• Work within — and help evolve — our model identities, environment systems and brand prompt bibles.
• Produce assets across formats: ecommerce, paid social, campaign and film.
• QC and finish all output to client-ready standard.
• Test new tools and models with the team, and roll the best into our shared pipeline.
• Contribute creative ideas in campaign development sessions.
• Document techniques and workflows so the whole team's craft keeps compounding.

Join us

Most AI content looks like AI content. Ours doesn't — because of the people who make it. If you have the craft to hold your own alongside some of the best producers in this space, we want to see your portfolio.

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